US spirits RTDs are a real category
DISCUS reported that premixed cocktails, including spirits-based RTDs, reached $3.8B in 2025, up 16.4% year over year.
Source: DISCUS 2025 briefingDistributor introduction / US + EU launch concept
Vodka lemonade for the new cold shelf.
A premium 5% RTD built for shoppers who want something cleaner, colder, lighter, and more adult than the usual canned cocktail.
- ABV
- 5%
- Format
- 330 ml slim can
- Position
- Affordable premium
This is not just a can design. It is a partner proposal: a growing category, a clear first SKU, Ginevan production credibility, and a package system ready to show to buyers.
01
Why now
Spirits-based ready-to-drink cocktails are growing in the US and Europe.
02
What launches
A clear first SKU: Vodka Lemonade, 5%, 330 ml, low sugar.
03
Who produces
Ginevan on the back label and in B2B materials as production credibility.
04
What comes next
Samples, pricing, margin, documents, territory, and distributor testing.
Why it can sell
The data supports the shelf decision.
Off-premise demand is already large
NIQ data cited by The Spirits Business put the US spirits-based RTD segment at $2.7B in off-premise sales, almost three times its 2021 size.
Source: NIQ via The Spirits BusinessNew RTD launches are moving to real spirits
IWSR says spirit-based RTDs rose from 55% of new RTD launches in the top 10 global markets in 2021 to 67% in 2024.
Source: IWSR RTD innovationEurope is forecast to keep growing
Grand View Research projects the Europe ready-to-drink cocktails market to grow at a 15.3% CAGR from 2025 to 2030.
Source: Grand View ResearchSimple hard-tea RTDs have shown breakout speed
Surfside, a vodka iced tea and lemonade RTD brand, was reported as the fastest-growing spirits brand in The Spirits Business Brand Champions 2025, up 270.5% in 2024.
Source: Brand Champions 2025The ABV is familiar and easy to place
A 5% long drink sits near beer strength but delivers a cocktail proposition, making it practical for cold retail, hotels, festivals, beach shops, and convenience.
Source: IWSR launch data contextThe first SKU
Clear, cold, repeatable.
VL-01 Vodka Lemonade
Real vodka, lemon-forward refreshment, low sugar, and a dry finish. The flavor is familiar enough to buy fast and clean enough to buy again.
- Alcohol5% alc/vol
- Can330 ml slim
- ProfileBright lemon, light sparkle
- CaloriesApprox. 100-130 target
- SugarLow sugar target
- ServeCold, direct from can
LEMON / VODKA / SPARKLING
01
VODKA
LEMONADE
REAL VODKA
REAL LEMON
LOW SUGAR
100 CALORIES
BATCH NO. VL-2405-01
330 ML
Range architecture
One hero. Two obvious extensions.
Vodka Lemonade
The launch SKU. Highest clarity, lowest explanation, broadest channel fit.
Vodka Iced Tea
A hard-tea extension for the US and Northern European RTD shelf.
Peach Vodka Tea
A warmer second flavor for multipacks, beach retail, and summer horeca.
Product system
Three ways to enter the shelf.
01 / Vodka Lemonade
The safest first commercial SKU: clear, familiar, low-sugar, 5%, broad US and EU channel fit.
02 / Apricot Aperitivo Spritz
An apricot-bitter sparkling aperitivo. It gives the range a warmer, more European summer occasion without using protected brand names.
00 / Botanical Lemon Spritz 0.0
A non-alcoholic extension for daytime, hotels, wellness-oriented retail, mixed groups, and markets where moderation is growing.
Production base
Ginevan gives trust. The new brand creates desire.
Why Ginevan belongs on the back, not the front
On shelf, the shopper needs flavor, design, cold-format clarity, and a two-second decision. For an importer, the important proof is production capacity, export experience, documents, stability, and reorder ability. That is why the front remains independent and modern, while Ginevan works as production credibility on the back label and in B2B materials.
Source: Ginevan About UsGinevan winery founded.
Products entered the consumer market.
Ginevan says it is among Armenia's five largest wineries by turnover and export volume.
Employees across the company.
Types of wines and hard drinks in the production portfolio.
Experience exporting wine and spirits abroad.
Can front
New RTD brand, flavor, ABV, low sugar, product code.
Can back
Produced by Ginevan, Armenia; ingredients, nutrition, importer, batch.
Partner materials
Production base, documents, capacity, territory terms, samples.
Fixed system
Size first. Design after.
LEMON / VODKA / SPARKLING01
VODKALEMONADE 5% / LOW SUGAR / 330 ML
01 / Alcohol
APRICOT / BITTER / SPRITZ02
APRICOTAPERITIVO 5% / LOW SUGAR / 330 ML
02 / Aperitivo
LEMON / BOTANICAL / 0.000
BOTANICALLEMON 0.0% / LOW SUGAR / 330 ML
00 / No alcohol
One geometry for every visual
Every product uses the same physical base: a 330 ml slim can, target height 146 mm, target diameter 58 mm. Only accent color, product code, and flavor information change.
- Height
- 146 mm / target
- Diameter
- 58 mm / target
- Volume
- 330 ml
- Material
- Aluminum can for sparkling beverage
- Producer
- Produced by Ginevan, Armenia / back label
Full package view
Front, side, back, materials, measurements.
Target can
- 330 ml slim aluminum can
- Approx. 146 mm height
- Approx. 58 mm diameter
- Pressure-rated for sparkling beverage
Material finish
- Matte aluminum or full-wrap label
- Soft-touch varnish target
- CMYK plus one accent color per SKU
- Recyclable aluminum format
Back label text
- Ingredients and nutrition
- Barcode, batch, best-before
- Importer and market compliance fields
- Produced by Ginevan, Armenia
These are concept specifications for partner alignment. Final dimensions, nutrition, warnings, deposit marks, and label wording must be confirmed by the chosen can supplier, laboratory, importer, and each target market's legal requirements. The fixed measurement system above is the source of truth; photoreal visuals are concept renders and should be brought back to this geometry during final design production.
Distributor logic
Built to be easy to take, explain, and reorder.
The first commercial goal is not to look interesting. It is to make the buying conversation short: clear product, professional margin structure, compliant packaging path, reliable supply, and a launch kit that helps the distributor sell through the first order.
01
Territory rights
Exclusive options tied to volume targets, not passive exclusivity.
02
Launch support
Sample stock, fridge visuals, retailer one-page sheet, and tasting script.
03
Channel fit
Premium grocery, liquor retail, hotels, beach shops, festivals, convenience, horeca.
04
Production readiness
Capacity, shelf-life targets, lab analysis, and market-specific label compliance.
Intro kit
What a buyer receives.
Cold samples
Launch SKU samples sent with exact proposed landed cost, shelf price, and margin model.
Retail sheet
A one-page buyer document with product facts, case format, pallet plan, and channel strategy.
Brand assets
Can renders, fridge visuals, social templates, event visuals, and POS display concepts.
Compliance pack
Ingredient declaration, nutrition, ABV, shelf-life, origin, and importer label requirements.
Partner selection
Request the first commercial conversation.
VL-01 is preparing market conversations with selected importers and distributors in the US and EU. Samples, pricing, territory terms, and production details are available by request.